Undfounded hero

What is Unfounded Ltd?

Unfounded Ltd is an initiative to help close the gender gap in finance – by talking about women like we talk about business.

Since 2014, non-profit H&M Foundation has supported CARE International’s work to ensure equal rights for women, through economic empowerment. These projects have helped more than 167,500 women entrepreneurs in 18 countries start their journey out of poverty and into financial self-sufficiency, that in turn leads to job creation and economic growth where it is needed most.

This report is part of the H&M Foundation's global program on equality, raising awareness of the importance to re-define who can be a business leader. Why? Entire economies lose out when a substantial part of the population can't realize its full potential. Including women in the global economy is crucial to achieve the UN Sustainable Development Goals by 2030.

Unfounded Ltd’s imagery illustrates women entrepreneurs that are locked behind the statistics.

About H&M Foundation

The H&M Foundation is a non-profit global foundation headquartered in Stockholm, Sweden. Its mission is to drive long lasting, positive change and improve living conditions by investing in people, communities and innovative ideas.

Through partnerships with organisations around the globe, the H&M Foundation aims to act as a catalyst for change and accelerate the progress needed to reach the UN Sustainable Development Goals by 2030. It focuses on four areas; Education, Water, Equality and Planet and can also provide emergency relief.

The H&M Foundation is privately funded by the Stefan Persson family, founders and main owners of H & M Hennes & Mauritz AB. Since 2013, the family has donated 1.5 billion Swedish krona ($200 million/€163 million) to the H&M Foundation.

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About CARE International

Founded in 1945, CARE is a leading humanitarian organization fighting global poverty and providing lifesaving assistance in emergencies. In 100 countries around the world, CARE places special focus on working alongside poor girls and women because, equipped with the proper resources, they have the power to help lift whole families and entire communities out of poverty.


Diana Amini, Global Manager, H&M Foundation, E-mail: info@hmfoundation.com